Beantown Coffee plans to try out multiple variations of the same flow message to ensure they’re sending content that yields the highest conversion rate possible. What Klaviyo tool should they use to perform this experiment?
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Correct answer: A/B testing.
Why this is the answer
A/B testing lets you create multiple variations of the same flow message (for example, different subject lines, designs, or offers) and automatically send each version to a portion of your audience. Klaviyo then tracks performance metrics like opens, clicks, and conversions so you can see which version performs best and optimize future messages.
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