Beantown Coffee's website has a sign-up form that interested website browsers can fill out to become subscribers. Which engagement strategy is best for nurturing new subscribers? (Select the correct answer.)
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Correct answer: Beantown should send an automated message within its welcome series flow..
Why this is the answer
Once a visitor has crossed the threshold from "browser" to "subscriber" via a sign-up form, they are in a state of peak interest. An automated welcome series is the most effective way to capitalize on that momentum while ensuring no lead is left behind.
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