Beantown notices low click rates on their most recent email campaign. Which variable can they A/B test to help them increase the percentage of recipients who click on a link within their email?
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Correct answer: Length of email copy.
Why this is the answer
The length of email copy can directly affect how many recipients click on links. Shorter copy can make the message easier to read and get to the point quickly, while longer copy can provide more context and persuasion. A/B testing different lengths helps determine which approach drives more clicks for your audience.
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