“Because online attention spans are shorter,a great hook or opening sentence is important to draw people in.”What is this a best practice example of?

The statement, "Because online attention spans are shorter, a great hook or opening sentence is important to draw people in," directly describes a technique for crafting compelling written content for digital platforms. This is a core principle of writing engaging online copy, which aims to capture and maintain audience interest. While keeping the target audience in mind is crucial for all marketing efforts, and understanding the user journey helps with overall strategy, neither specifically addresses the method of using a strong opening to grab attention in written communication. The best practice here is about the how of writing effectively online.