Before determining their media mix and budget allocation, advertisers should first set clear objectives based on Amazon Ads audience insights.
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Correct answer: True.
Why this is the answer
Ads Planner works best when campaign objectives are defined before media mix and budget decisions are made. Clear goals help determine which audiences, ad products, formats, and inventory are most relevant. Audience insights can inform who the campaign should reach and how those audiences align with planning objectives. This sequence helps ensure budget allocation supports the intended stage of the customer journey.
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