Before setting a flow live, you want to ensure that the right people will enter the flow based on specific criteria you’ve set. What should you do to confirm that your flow will send to the correct audience?

Previewing your flow trigger setup lets you confirm exactly which profiles will enter the flow based on the criteria you’ve defined. This helps ensure the automation will send to the correct audience before you set it live. A/B testing or reviewing benchmark KPIs are useful later for optimization, but they don’t confirm whether the right people will enter the flow.