Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

To ensure bid strategies prioritize high-value conversions like skis over low-value items like stickers, Bert should create a bid strategy that uses custom Floodlight variable data as a weighted goal. Floodlight custom variables allow you to pass specific details about a conversion, such as the product value. By assigning different weights to these values within the bid strategy, DoubleClick Search will optimize bids to achieve higher total conversion value rather than just a higher number of conversions. Display remarketing, increasing daily budgets, or geo-targeting do not directly address the issue of optimizing for conversion value.