Betty's manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
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Correct answer: Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget., Provide the system with ample, meaningful data and the time to process it., Keep an eye on strategy and objectives, evolving them over time as needed..
Why this is the answer
Google App campaigns leverage machine learning for automation, but human input remains crucial for optimal performance. Setting a thoughtful bid and budget creates essential boundaries, guiding the system towards desired outcomes without overspending or underbidding. Providing ample, meaningful data, such as high-quality ad assets and conversion tracking, allows the machine learning algorithms to learn and optimize effectively over time. Finally, continuously monitoring strategy and objectives ensures the campaign stays aligned with business goals, evolving as market conditions or business priorities change. Reacting to hourly fluctuations is generally counterproductive, as machine learning needs time to adapt, and frequent, drastic changes can destabilize performance. Swapping ad assets entirely on a weekly basis is also too frequent and disruptive, preventing the system from adequately testing and optimizing individual assets.
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