BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denum jacket." Based on this, which of the following is a true statement?

When an Amazon seller targets a specific keyword like "denim jacket" with an exact match, the ad will only appear for searches that precisely match that keyword or very close variations. Misspellings, even minor ones like "denum jacket," are generally not considered close enough variations to trigger an exact match ad. Therefore, the ad will not serve in this scenario. While Amazon's algorithms can sometimes account for minor typos in broader match types, an exact match requires a precise query. The ad will not definitely serve because of the mismatch, and it's not a negative match unless the seller explicitly added "denum jacket" as a negative keyword.