BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denim jackets." Based on this, which of the following is a true statement?

The ad may serve because Amazon Sponsored Products automatically include close variations like plurals, misspellings, and other minor variations of your targeted keywords. This broadens your reach without requiring you to manually add every possible variation. Therefore, a search for "denim jackets" can still trigger an ad targeting "denim jacket." The ad will not necessarily serve, as other factors like bid, budget, and relevance also influence ad delivery. It's not a definite serve, nor will it be prevented due to a plural or a misspelling, as these are covered by close variations.