Bluxome is a brand that just launched a conversion campaign to drive sales for their new menswear line. After discovering the advantages of multi-objectives, their media strategist is considering adding awareness as a second objective. What benefits can Bluxome gain from adding an awareness campaign to their conversion strategy? (Choose 2)

Adding an awareness campaign to a conversion strategy allows Bluxome to expand its reach beyond those already familiar with the brand. By targeting a broader audience, they introduce their new menswear line to potential customers who might not have been exposed to it otherwise, thereby improving overall sales potential. This also helps foster repeat purchases in the long run by building a larger pool of prospects who are aware of the brand and its offerings, increasing the likelihood of future conversions. "Driving online conversions with interested prospects" is primarily the goal of the existing conversion campaign. "Improving engagement such as traffic to their website" is more aligned with a traffic or engagement objective, not specifically awareness.