Bola’s Baked Goods has been working on improving their open rate over the last several months. They have seen improvement, but want to see how the open rate compares to that of their peers. Which analytics tool would be best to use to see how they are performing?

The Benchmarks tool in Klaviyo lets you compare your performance metrics — like open rate, click rate, and conversion rate — against similar businesses in your industry or peer group. This helps Bola’s Baked Goods understand not just absolute improvement, but how their performance stacks up relative to others.