Bola’s Baked Goods has seen a low click rate recently across their abandoned cart flow emails. They want to make sure to increase clicks going forward; what is one thing they can do to try to improve this metric?
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Correct answer: Edit the call-to-action (CTA) of these emails to be more engaging.
Why this is the answer
If click rates are low, improving the CTA is one of the most effective optimizations. Making buttons clearer, more action-oriented (e.g., “Return to your cart”, “Get your treats before they’re gone”), visually prominent, and easy to tap can encourage more subscribers to click through and complete their purchase.
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