Bola’s Baked Goods is looking for a free way to boost awareness of their brand. What is an example of an organic acquisition strategy they can try out?

For a small business like a bakery, organic acquisition refers to any method used to attract new customers without paying for ad placements. Why User-Generated Content (UGC) Works. User-generated content is any content—like a photo of a croissant or a video of a cake reveal—created by your customers rather than your brand. Reposting this to your stories is a powerful organic strategy for several reasons: Zero Direct Cost: You aren't paying for the content creation or the "airtime" on the platform. Social Proof: People trust other customers more than they trust a brand's own advertisements. Seeing a real person enjoy a cupcake provides "authentic" validation. Algorithm Boost: When you tag the original creator, they are likely to reshare your story to their followers, exposing Bola’s Baked Goods to an entirely new audience for free.