Bola’s Baked Goods is new to Klaviyo and has imported historical email engagement data from their previous ESP (Email Service Provider). Which warming process should they follow?
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Correct answer: Standard warming process.
Why this is the answer
When migrating to Klaviyo with existing engagement data (opens, clicks, and bounces) from a previous provider, you should follow the Standard warming process. This process is designed to leverage your "warm" relationships to quickly build a positive reputation with inbox providers like Gmail and Yahoo.
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