Bola’s Baked Goods’ marketing manager is looking to monitor their email engagement. What are 2 metrics they might look at? (Select 2).

To monitor email engagement, Bola’s Baked Goods should focus on metrics that describe how recipients interact with the messages landing in their inbox. Click Rate: This is a "positive" engagement metric. It measures the percentage of recipients who clicked a link within your email. A high click rate indicates that your content is relevant and your calls-to-action (CTAs) are compelling enough to drive traffic back to your site. Unsubscribe Rate: This is a "negative" engagement metric, but it is equally important. It tells you how many people are opting out of your marketing after receiving an email. Monitoring this helps you understand if you are sending too many emails or if your content is no longer resonating with your audience.