Bola’s Baked Goods started using Meta Ads to connect with a wider audience on social media. Why should their team integrate this tool with Klaviyo? (Select 2.)
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Correct answer: They can expand their analytics and reporting capabilities in Klaviyo, They can use Meta Ads data to build segments and flows.
Why this is the answer
Expand analytics and reporting → Integrating Meta Ads allows Klaviyo to track conversions, revenue, and engagement from your Meta campaigns alongside your email and SMS data. This gives a more complete picture of marketing performance. Use Meta Ads data for segments and flows → You can create segments based on ad engagement (like clicks, page views, or purchases from Meta Ads) and trigger automated flows for these audiences, improving personalization and targeting.
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