Bola’s Baked Goods wants to split their flow based on characteristics about someone in order to send a specific set of messages to gluten-free shoppers. What kind of split should they drag into their flow?
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Correct answer: Conditional split.
Why this is the answer
A conditional split is used to divide people in a flow based on specific criteria or profile properties, such as preferences, behaviors, or attributes. In this case, Bola’s Baked Goods can use a conditional split to check whether someone is a gluten-free shopper and send them a tailored set of messages.
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