Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.

This statement is false because while both Amazon DSP and Sponsored Display can help increase consideration, only Sponsored Display offers CPC billing with click-based attribution for page visits. Amazon DSP primarily uses a cost-per-thousand impressions (CPM) billing model, even when optimizing for page visits. Therefore, the combination of CPC billing and click-based attribution for page visits is not a shared feature across both platforms as implied. Sponsored Display is designed for on-Amazon targeting and re-engagement with a strong focus on driving detail page views and purchases, whereas Amazon DSP offers broader reach and more complex targeting options across Amazon and third-party sites and apps.