Bounce rates can be a buzzkill. So what’s the average bounce rate for top-10 ranking page domains?

The average bounce rate for top-10 ranking page domains is approximately 60%. This figure is based on various industry studies and benchmarks, including data compiled by Semrush. While bounce rates can vary significantly by industry, content type, and user intent, a 60% average for high-ranking pages suggests that even successful content experiences a substantial number of single-page sessions. 70% is generally considered high and might indicate issues with content relevance or user experience, even for top-ranking pages. 40% and 50% are typically considered good to excellent bounce rates, often seen on highly engaging sites or those with strong conversion funnels, but are lower than the observed average for top-10 ranking pages across various sectors.