Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

A robust Brand Advocacy program requires a plan for continued engagement to ensure long-term success and value. This involves strategies for ongoing communication, recognition, and opportunities for advocates to participate, keeping them motivated and active. Without continued engagement, advocates may lose interest, diminishing the program's effectiveness. Incorrect options: A database of advocate's social media handles and passwords is a severe security risk and unethical; brands should never request or store this information. While a metrics and reporting game plan is crucial for evaluating program success, it's a measurement component, not a core program component for advocate interaction. A compensation plan for advocates is not always necessary or appropriate; many advocates are motivated by intrinsic rewards like recognition or exclusive access. A geographic advocate acquisition strategy might be part of a broader recruitment plan but isn't a fundamental component of the program's ongoing structure.