Brand or author awareness is measured by ___.
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Correct answer: Impressions.
Why this is the answer
Impressions measure how many times an ad was displayed, regardless of whether it was clicked. This directly reflects brand or author awareness because it quantifies the exposure your brand or content receives. The more impressions, the more people have seen your ad, thus increasing awareness. ACOS (Advertising Cost of Sales) measures ad spend efficiency, not awareness. CTR (Click-Through Rate) indicates engagement with an ad, not simply exposure. KENP (Kindle Edition Normalized Pages) is a metric specific to Kindle Direct Publishing for royalty calculation, unrelated to ad awareness.
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