Brand perception goals are easier to measure than customer acquisition goals. Select the correct answer, then submit.

Brand perception is usually harder to measure because Google measures it through Brand Lift, which relies on surveys for metrics such as ad recall, brand awareness, and consideration rather than direct response metrics. Google Help Customer acquisition is more direct because conversion tracking links ad interactions to valuable actions such as sales or leads. Google Help Google also provides measurable acquisition reporting through purchase and conversion data, which makes customer acquisition outcomes easier to quantify than shifts in perception. Google Help+1 That is why brand perception goals are not easier to measure than customer acquisition goals