Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.

False. Developing your brand voice and persona is a foundational step that should occur before or concurrently with the development of your social media strategy. Your brand voice defines how your brand communicates and reflects its personality, values, and target audience. It guides content creation, engagement, and overall messaging across all social platforms. Waiting six months to define this crucial element would lead to inconsistent messaging, a lack of clear brand identity, and an inability to effectively connect with your audience from the outset. A well-defined brand voice ensures your social strategy is cohesive and impactful from day one.