Brenda launched a campaign offering whitepaper downloads with Lead Gen Forms attached. She plans to showcase the conversion rate to demonstrate her marketing impact. Which attribution model is she using?

LinkedIn last-touch attribution gives credit to the final ad interaction before the conversion action. A Lead Gen Form submission is a lower-funnel action that can be reported as a conversion in Campaign Manager . When conversion rate is used to show impact from that final interaction, the measurement focuses on the touchpoint closest to the action. This model is useful for showing direct response performance, but it may not capture earlier awareness or consideration influence.