Brenda's working on improving a Google search ad's Quality Score so that it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Adding seasonal messaging during the festive season improves ad relevance, a key component of Quality Score. Higher relevance means the ad is more likely to meet user intent, leading to better click-through rates (CTR) and, consequently, a higher Quality Score. A better Quality Score directly contributes to a higher Ad Rank. Making the headline bold, using colors, or incorporating an image are not standard Google Ads features for search ads and would not directly impact Quality Score or Ad Rank in the described manner. While a bold headline might be a visual element in some ad extensions, it's not a core ad text modification.