Brian's desired audience isn't covered by the segments that in-market audiences offers. What's another suitable option that Brian could choose to help him influence potential customer consideration?

Custom intent audiences are the best option because they allow advertisers to define their ideal audience by entering keywords, URLs, or apps that describe their target customers' interests or purchase intentions. This is particularly useful when pre-defined in-market segments don't precisely match the desired audience. Demographic targeting is too broad and doesn't focus on intent. Similar Audiences are based on existing remarketing lists, which might not exist or be relevant for a new audience. Standard remarketing targets users who have already interacted with the business, not potential new customers for consideration.