Brighton is an advertiser selling holiday cookies on Amazon.He wants to reach shoppers who recently viewed or purchased products in the"bakery and dessert gifts"sub-category.Which audience solution will Brighton rely on to achieve this?

Brighton should use audiences based on shopping interactions because this solution directly targets shoppers who have recently viewed or purchased specific products or categories on Amazon. This allows him to reach customers with demonstrated interest in "bakery and dessert gifts," making them highly relevant prospects for his holiday cookies. Advertiser audiences are custom segments created from an advertiser's own data, which Brighton isn't using here. Audience insights provide data about existing audiences but don't create targetable segments for advertising.