Building your Lead Gen Form and video retargeting audience may take up to:

Building a Lead Gen Form audience and a video retargeting audience on LinkedIn can take up to 48 hours to populate. This delay is due to the processing time required for LinkedIn to collect and categorize the data from form submissions or video views and then match it with user profiles to create the audience segment. While some audiences might populate faster, 48 hours is the maximum expected timeframe. 24 hours is often too short for the system to fully process and update these audience types. 72 hours is generally longer than the typical maximum processing time for these specific audience builds.