Cameron, an illustrator, is holding an online workshop to help attendees design their own original comic book characters. She wants to capture information in advance on what her attendees already know about character design and what tools they’re familiar with. What would you recommend Cameron does to accomplish this?

Creating an event landing page with a customized sign-up form is the most efficient and direct way to gather specific information from attendees before the workshop. This allows Cameron to tailor the content to their existing knowledge and tool familiarity, ensuring a more relevant and engaging experience for everyone. The information is collected at the point of registration, streamlining the process. Using a lookalike audience finder is for expanding reach to new, similar audiences, not for collecting detailed attendee information. An email campaign asking everyone after they sign up would be less efficient and might result in lower response rates, as attendees would need to take an extra step. Using social posts to ask about tools is too informal and doesn't directly link to workshop registration or individual attendee data.