campaign for a client creating hand-painted desk calendars is"two to three conversion cycles."This recommendation emphasizes Your home goods client wants to know what data should be shared from Search Ads 360(SA360)to Google Ads in order to kick off Google Ads auction-time bidding.What do you tell them?

For Google Ads auction-time bidding to be effective, it needs robust conversion data to understand the value of different user actions. Search Ads 360 (SA360) shares conversion data directly with Google Ads, enabling Google Ads' Smart Bidding strategies to optimize bids in real-time based on the likelihood of a conversion. This integration allows the bidding algorithms to make informed decisions at the moment of auction, leading to improved performance. Templates, rules, and bulk sheets are tools for managing campaigns and data within SA360 or Google Ads, but they do not directly provide the real-time performance signals necessary for auction-time bidding.