Can you remember what PPC stands for? Select the correct answer, then submit.
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Correct answer: Pay per click.
Why this is the answer
PPC refers to an advertising payment model based on clicks, not on customers or a generic cost label. In Google Ads, cost-per-click (CPC) means an advertiser is charged when someone clicks an ad. Google also defines a click as the action taken when a user selects the ad. Because the charge is tied to that action, the correct option is the one built around a click
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