Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?

The first and most critical step for any seller, including Canent Global, is to confirm product eligibility. Amazon has strict guidelines regarding what can and cannot be sold on its platform, including restricted products, intellectual property rights, and safety standards. If products are ineligible, no other planning matters. Choosing a selling plan or fulfillment method (like FBA) comes after confirming product eligibility, as these decisions depend on whether the products can be sold at all. Similarly, an advertising strategy is premature if the products cannot legally or compliantly be listed on Amazon.