Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category 'automotive floor mats'. Which targeting method did they use?

Car Jane used product targeting. This method allows advertisers to reach shoppers browsing specific products, categories, brands, or other product features. By targeting the category 'automotive floor mats,' their ads will appear to customers actively looking at or for products within that specific category. Keyword targeting, on the other hand, involves bidding on specific search terms (keywords) that customers might use to find products. While related, targeting a broad category like 'automotive floor mats' is a direct application of product targeting, not keyword targeting.