Carla is building her first campaign on Reddit and isn't sure which bids to start with. What should she do?

The recommended bid tooltip and estimation chart in the ad group builder provide data-driven suggestions based on current auction dynamics and audience competition. This helps Carla set a competitive bid that aligns with her campaign goals and budget, increasing the likelihood of her ads being shown. Starting with an arbitrary low bid like $0.01 will likely result in no impressions, while an excessively high bid like $1,000 is unnecessary and could quickly deplete her budget. A random number like $42 offers no strategic advantage.