Cate wants to find stunning ad images for a Discovery campaign she's launching. What would be a reliable source for such images?
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Correct answer: Her most successful social marketing campaigns.
Why this is the answer
Google recommends repurposing top-performing assets and messaging from other platforms such as social when building this campaign type. That makes successful social creative a reliable source for image assets because it has already demonstrated strong visual appeal and brand fit. Google also recommends choosing high-quality, inspirational imagery with minimal text and effective lighting for these campaigns. Using proven social assets is therefore the best match for Discovery creative, which is now documented within Demand Gen campaigns
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