Catherine received a significant amount of traffic to her online pet store after launching her Display campaign.Unfortunately,many visitors to her online store didn't make a purchase. When creating a new Display campaign,which marketing objective should Catherine choose in order tore engage with these visitors?
Choose an answer
Tap an option to check your answer.
Correct answer: Drive action.
Why this is the answer
When creating a new Display campaign tore engage with visitors who did not make a purchase on her online pet store, Catherine should choose the marketing objective of Drive action.This objective focuses on encouraging users to take specific actions,such as making a purchase,signing up for a newsletter,or requesting more information.By selecting Drive action, Catherine can create compelling ad creatives and call-to-action messages that prompt previous visitors to her online store to complete a desired action,such as making a purchase this time around.This approach aim store engage with users who have already shown interest in her products but may need an extra pushto convert.Additionally,Drive action campaigns often utilize features like re marketing,which allow Catherine to target users who have previously visited her website but did not complete a desired action,further increasing the likelihood of conversion.Therefore,selecting Drive action as the marketing objective for her new Display campaign is the most appropriate choice for Catherine to effectively re engage with visitors and drive conversions on her online pet store.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed