Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
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Correct answer: Seller fulfilled Prime.
Why this is the answer
Seller Fulfilled Prime (SFP) allows sellers to offer Prime shipping benefits directly from their own warehouses, making their products eligible for the Prime filter. This option is ideal for sellers who want to manage their own fulfillment but still provide the Prime experience. Fulfilled by Amazon (FBA) also makes products Prime-eligible, but it requires sellers to store their inventory in Amazon's fulfillment centers. Merchant Fulfilled Network (MFN) refers to standard seller-fulfilled orders that do not carry the Prime badge and therefore would not appear when the Prime filter is applied.
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