Charlotte has been gaining experience as a campaign marketer and is ready for her first attempt at creating a measurement strategy. Which steps should she take to build a strong measurement foundation? Select 3.

To build a strong measurement foundation, Charlotte should first define her key performance indicators (KPIs) and objectives. This establishes what success looks like and provides clear targets for measurement. Next, identifying the right experiment(s) is crucial for testing hypotheses and understanding the impact of different campaign elements. Finally, capturing the right signals ensures that the necessary data points are collected to accurately measure performance against the defined KPIs. Partnering with a data analyst is a good step but not foundational to the initial strategy. Reassessing audience targeting tactics is an optimization step that comes after the measurement foundation is established.