Check all three reasons for choosing a 301 redirect over a 302 redirect:
Choose an answer
Tap an option to check your answer.
Correct answer: The rankings will be fully transferred to the new URL, Link equity will be passed to the new URL, To not lose important positions without any replacement.
Why this is the answer
A 301 redirect signals a permanent move, instructing search engines to transfer all ranking signals and "link equity" (the value passed from backlinks) from the old URL to the new one. This ensures that the new page inherits the SEO authority of the old page, preventing a loss of search engine rankings and traffic. A 302 redirect, conversely, indicates a temporary move, meaning search engines may not fully transfer ranking power, potentially leading to a decline in SEO performance for the new URL. The option about redirect chains is incorrect because both 301 and 302 redirects can be part of a redirect chain if not implemented carefully.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed