Choose the correct answer. You have run your store listing experiment for two weeks and have enough data to populate results. One of your variants has a performance range of +5% to +15%. If applied, which of these percentages most likely represents your variant's estimated change in install performance?

When a store listing experiment shows a performance range, the most likely estimated change is the midpoint of that range. This is because the midpoint represents the average expected outcome, assuming a normal distribution of potential results within the given range. In this case, the range is +5% to +15%. The midpoint is calculated as (5% + 15%) / 2 = 10%. While +5% and +15% are the lower and upper bounds, respectively, and +12% is within the range, none of these individually represent the most likely estimated change as accurately as the midpoint.