Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

The correct answer is to host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute. This approach ensures that your pricing and packaging are based on a realistic understanding of the work involved, the value provided, and the resources needed. Involving the entire team (delivery, sales, strategy) fosters alignment and accuracy. Relying solely on the agency owner's expertise might miss crucial operational details or team capacity. Copying a generic tool's pricing without customization ignores your agency's unique capabilities and cost structure. While sales team input is valuable for understanding market demand, it shouldn't be the sole basis for defining the process and effort, which are critical for accurate pricing.