Choose two answers. A zero dollar sale is showing up in your statistics. It means that:
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Correct answer: ...one of your clients activated a free seven day trial., ...one of your customers purchased, then cancelled their purchase of an SEMrush account..
Why this is the answer
A zero-dollar sale typically indicates a transaction with no monetary value exchanged, which can occur in two primary scenarios. First, when a client activates a free trial, they gain access to the service without an immediate charge, thus registering as a "sale" with a zero-dollar value. This allows tracking of trial activations within sales metrics. Second, if a customer purchases a service and then promptly cancels it, the initial transaction might be recorded, followed by a refund or cancellation that effectively nets out to zero dollars. This can appear as a zero-dollar sale in some systems, reflecting the initial intent to purchase and subsequent reversal. A non-standard payment plan would still involve a payment, even if deferred or customized, and therefore would not result in a zero-dollar sale.
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