Chukwudi wants to understand when his brand's customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?

Timing insights reveal when customers are most active and likely to purchase, which is precisely what Chukwudi needs to schedule a homepage takeover for maximum impact. Demographic insights provide information about age, gender, and location, but not purchase timing. Overlap reports show shared audiences between different brands or products, not when purchases occur. Purchase frequency indicates how often customers buy over a period, but not the specific days or times of peak purchasing activity.