Cinema-goers

Placing a display ad on a cinema listings site is the most effective strategy because it directly targets an audience already interested in movies and actively seeking cinema information. This approach leverages intent, reaching potential customers at a highly relevant moment. Placing a display ad on Colin's own website would be less effective unless his website specifically attracts a large audience interested in local cinema listings, which isn't implied. His site might focus on film reviews generally, not local showtimes. Creating a search ad based on Colin's film reviews would target people searching for his reviews, not necessarily people looking for a cinema to attend. While there's some overlap, it's not as direct as advertising on a site specifically designed for cinema listings.