Classify the following examples as requiring either behavior-based or campaign-based emails.
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Correct answer: A wedding vendor is launching a photo contest - Campaign-based, A travel company is holding a promotional party for its VIPs - Campaign-based, A kitchen goods store is sending a list of items you might like based on your recent purchase - Behavior-based, A game app is unlocking special features to those who pass on a referral link - Behavior-based, A rock climbing gym is offering a free 3-day trial to new subscribers - Behavior-based, A food truck is expanding its operations to new locations - Campaign-based.
Why this is the answer
Campaign-based emails are sent to a broad audience at a specific time, often to announce news, promotions, or events. Examples include a wedding vendor's photo contest, a travel company's VIP party, and a food truck's expansion, as these are one-time or time-sensitive announcements for a general segment of subscribers. Behavior-based emails, conversely, are triggered by a user's specific actions or inactions. A kitchen goods store sending recommendations based on a recent purchase, a game app unlocking features for referrals, and a rock climbing gym offering a trial to new subscribers are all examples of automated responses tied directly to individual user behavior.
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