Clicking on a search result and then returning quickly to Google and clicking another result is called:

Pogo sticking describes the behavior where a user clicks on a search result, quickly returns to the search engine results page (SERP), and then clicks on a different result. This action signals to search engines that the initial result did not satisfy the user's query, potentially indicating low quality or irrelevance. Google Jumping is not a recognized term. Click Through Rate (CTR) measures the percentage of users who click on a specific search result out of the total who viewed it, not the subsequent behavior. Bounce Rate refers to the percentage of visitors who navigate away from a website after viewing only one page, regardless of whether they return to the SERP.