Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products.Which of the following audiences should he select?(Select2)
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Correct answer: Audiences based on detail pages views of items in the"bedding sheets and pillow cases"sub-category, In-market:mattresses.
Why this is the answer
To reach shoppers who recently shopped for related products, Cliff should select audiences that indicate recent interest in bedding. "Audiences based on detail page views of items in the 'bedding sheets and pillow cases' sub-category" directly targets users who have viewed specific, relevant products, showing recent intent. "In-market: mattresses" targets shoppers actively researching and considering purchasing mattresses, which are closely related to luxury bedding and often purchased together or sequentially. "Advertiser hashed audiences" are custom audiences based on an advertiser's own customer data, which might not specifically capture recent shopping behavior for related products from other retailers.
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