CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

The strongest approach uses page-level behavioral data to build relevant segments based on demonstrated interest. In HubSpot, that type of grouping makes email content more relevant because messages are tied to what contacts actually viewed, not to a broad audience. Sending timely trigger-based emails after that activity improves relevance and supports a smoother buyer experience. Content such as case studies or success stories fits this approach because it helps move interested leads forward with information matched to their needs. This combines segmentation and automation instead of relying on a one-size-fits-all send. HubSpot+1