Colin is getting a lot of traffic to his podcast website,but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe.Colin came up with a list of target groups that he’dlike reach with his ads.Help him to cross off the two least useful target groups from hislist.

The goal is to increase subscribers, and Colin already has traffic but low conversions. Targeting "People who search for TV-related podcasts" is less useful because these are cold leads; they haven't interacted with Colin's podcast specifically. While they might be interested in the topic, they are less likely to convert immediately compared to those who have already shown engagement with Colin's content or brand. Conversely, "People who visit his site" are already aware of his podcast, making them warmer leads. "People who have started (but not finished) the subscription process" are highly engaged and represent abandoned carts, making them prime targets for remarketing. "People who download his e-catalogue" have also shown specific interest in his offerings. These three groups have demonstrated a higher level of intent or prior engagement, making them more efficient targets for conversion-focused ads.